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About Us


Isports was formed on 29-7-2013 in Penang to develop affordable custom cycling apparel for cycling teams in Malaysia. In the beginning, we solely depended on manufacturer advice and design for our first few custom made products. As the business prospects were bright, we employed designers and other support staff to cope with the increasing market demand.

As the business grew further, we took the initiative to visit cycling trade fares oversees and meet new manufacturers. From there, we got better understanding of the demand, vast material suppliers and variety of design requirements. Therefore, we sat down with few selected manufacturers who have good track records and experience, suitable to our growth.

We selected supportive manufacturers who share our vision and understand the needs of our market segment. Their factory also produce apparels for top European brands and thus, we are now able to develop high quality cycling apparels with their collaboration. Choosing the right partner makes up to 50% of our success. This was how we found the right manufacturer for our cycling apparel brand.

Unlike many other cycling brands, our roots are in custom cycling apparel. That means at Isports we’ve always cared most for the customer and their specific needs and aspirations as individual riders.

Our product development is driven by continuous direct feedback from thousands of customers, selected top riders, as well as by personal testing in diverse conditions of our country. This process enables us to develop innovative, technical cycling clothing on the market. This spirit of continuous innovation is also deep in the DNA of our apparel, which makes Isports quality available to the broader audience of individual cyclists through our online marketing.


Affordable Custom Sports Clothing

Affordability — great prices for great products. From the beginning, we believed we could make good sports clothing with innovative features and utilizing the best fabrics and sell them at reasonable prices.

Quality Custom Sports Clothing

Unlike so many of our competitors, our manufacturer own’s the best manufacturing equipment and our team has vast experience producing custom sports clothing.

Personalized Customer Service – Custom Sports Clothing

Customer Service — unlike any other. We take customer service very seriuosly and what we value most is people – our customers.

sukma track


The External Mission

Isports’ external mission is to profitably and consistently provide an excellent customer experience – from the customer’s point of view.

The Internal Mission

Isports’ internal mission is to provide an excellent working experience by treating every employee with respect and by enhancing each employee’s development.

The Social Mission

Isports’ social mission is to advocate for sports community through contribution and participation.


Genuine Marketing Enterprise the owner of Isports Wear custom sports apparel and Cycling Outlets employs young and dedicated personnel throughout its establishment. All our personnel are ready to give their utmost dedication and best services to all our customers.

Apart from office staff, the company also has numerous independent agents throughout Malaysia and Brunei.